At the end of last year, I dove head first into as much photography and business learning as I could find. I became further addicted to CreativeLive, I subscribed to every free webinar and resource I could find from pros like Jasmine Star, Zach & Jody Gray, Sarah Petty & The Joy of Marketing, Sal & Taylor Cincotta, Sue Bryce, and many more! My first step - What do I want my business to look like? So here is the new look of Rebecca Nash Photography.
I began remodeling my business to move into 2013 with the business I want to have. I came to a few big realizations...
1) I placed myself in a middle ground market where I charged what I thought I should, did just what was needed or expected, and tried to fill my calendar (getting frustrated when it wasn't happening)
2) I sacrificed doing things the way I wanted, the way that inspired creativity and fueled my passion in order to do whatever people asked me to do to keep some money coming in
3) I never set myself up for success
Over the last month I have been participating in an online course with Jasmine Star called "reSTARt". Jasmine has challenged us to restart our business and set up for success.
I have taken her direction seriously. Starting from the considerations I had already made into my mission, my vision, and my goals, Jasmine has pushed me further to think about the way I present myself and my work, the way I interact with clients, the experience I want my clients to have, and the way I want them to talk about me.
Our first assignments included crafting a set of emails that would outline all the information potential clients would need when inquiring while getting the information I needed to serve them well. By creating the basics of these emails ahead of time I can personalize each email to the inquiry and be sure to showcase 3 key things - Personality, Portfolio, and Promptness in my replies.
The Second Assignment was to narrow down the words we want people to use when they describe or recommend us. What 3 words would we want them to use, how does that represent our brand, and how can we show work & create an experience that upholds those words. I had a much more difficult time with this and came up with six - 3 for my imagery, and 3 for my client experience. See them below
The Third Assignment had the biggest impact on me. She challenged us to create a conversation map which allows us to plan out our consultation conversation to be sure we provide our clients with a positive experience while presenting them with all the information about what we offer in a clear, concise but not overwhelming way. I love how this allows me to convey my enthusiasm while still keeping the consultation on track.
Now Jasmine has given us a new online assignment. She's sent us on a photography & branding SAFARI! Our job as participants - find, photograph, and collage (or in my case pin) our likes, loves, inspirations and more to help us zone in on our own style. Check out my crazy mismash of ideas on Pinterest on Rebecca Nash Photography's Branding Inspiration & reSTARt Photo Safari Pinterest Board
I hope you'll join me on my journey to creating the photography experience of my dreams to give you the best I have to offer!
London, Ontario photographer Rebecca Nash is your London wedding, portrait, and fine art Photographer serving London, Ontario and surrounding area through Rebecca Nash Photography. Rebecca Nash prides herself on being one of London's up and coming photography professionals gaining a following in London, Ontario and surrounding area. Rebecca has established herself as an artist through London area and Ontario Juried Art Shows, and her current "Windows on the War of 1812" two person gallery exhibition.