London Wedding Pros - It's Erin from Once Upon A Time Weddings!

1937889_10154336299355029_1450412353_n I'm thrilled beyond imagination to be bringing you a few quick words today from my colleague and dear friend Erin Bouchard. Erin is the Owner of Once Upon A Time Weddings in Strathroy, Ontario and an all around wedding junkie (like someone else we know, hmm...I wonder who)

Over the last few years since I moved to London and dove head first into photographing weddings Erin has been a support, a resource, a brainstorming partner, and so much more! Without further ado, a few words from Erin!


Tell me about your business


A refreshing departure from big box bridal stores and over-priced boutiques, Once Upon A Time Weddings offers a new approach to bridal gown shopping. Go beyond the status quo and experience the only intimate bridal store in Strathroy.

Every Once Upon A Time Weddings bride receives the Peace of Mind that’s fostered from a relationship with an honest, caring, and experienced bridal consultant to help with your entire wedding planning process.

Once Upon A Time Weddings carries the largest selection of plus size wedding gowns in Southwestern Ontario. We stock gowns in sizes 4-26 so every bride, regardless of size, can find the perfect gown.


Your Bio


Owner Erin Bouchard has been working in the bridal industry for seven years. She is a graduate of Heritage College with a degree in Counseling. She is married and is in the final stages of finalizing her adoption of her two beautiful children, Ethan and Arianna.


What inspired you to start your business?


After shopping several local stores for her own wedding & several friend’s weddings, owner Erin Bouchard found a need for a bridal boutique in the London & Sarnia area that was not cookie cutter. Shopping for her own gown was overwhelming as every store seemed to be the same. She encountered the same dresses, same designs, same lack luster customer service. It was then she knew that brides shopping experiences’ did not have to be this way. She envisioned a store that felt more like home. With gowns that weren’t on the cover of every bridal magazine. She dreamt of brides who became more like family and less like a number. She pictured gowns in all sizes so every bride felt beautiful and could try gowns on in a variety of sizes and silhouettes. And because of her fun nature, she pictured brides enjoying their bridal appointment and creating memories that would last long after the I Do’s. And thus, Once Upon A Time Weddings was born.


What do you do for couples?


I work with brides of every size and shape to find the perfect gown for the most important day of their lives. I bring in gowns that can't be found at any other bridal stores so brides have that unique gown that's all their own. I help brides feel beautiful and confident and at home while shopping.


Tell me about your favourite part of the job


That moment was a bride is picturing their wedding day. Envisioning walking down the aisle and having their fiancé see them for their first time. That moment was they realize, yes I'm really getting married. It's a defining moment for most brides and most of the time it's just a subtle acknowledgement that they really are going to be a MRS!


In your clients words…

“Thank you so much for helping me find my dream dress and accessories. You went above and beyond to make sure that everything was perfect! I received so many compliments about how fabulous the dress was. Thanks again for helping to make my wedding perfect!” Stacey Wills (Glencoe)


Biggest piece of advice you give couples about their weddings:

Keep an open mind and be realistic. Realize that the gowns you've pinned on pinterest or found in magazines may not be the ONE when you try them on. Know it's okay to fall in love with something you weren't expecting. Educate yourself a little bit on what gowns cost for quality. Have the conversation about budget with the key people before you start shopping.


Where can people find you?


2 Front St. W Strathroy, ON N7G 1X4 @onceuponstrath (twitter & instagram & pinterest


Anything else you would like people to know?

We love our brides and they love working with us. It's about more than a sale with Once Upon A Time Weddings. It's about whose going to be there with you over the course of your engagement.


Wedding Wednesday with Guest Erin Bouchard of Once Upon a Time Weddings

  Today on the Blog I'm pleased to have my friend, colleague, and all around wedding expert Erin Bouchard, Owner of Once Upon A Time Weddings in Strathroy.  Without further ado I'm turning it over to Erin!


So we’ve survived the magical time of the year - for many women it’s made even more magical with a new shiny ring. If you’ve recently got engaged it can be an exciting time of your life. Embrace the happiness, joy and excitement! But you might have a few questions about what to do next or first and what to expect as you prepare for your big day. If this is you, then read on. If you hope that this will be you soon, then read on as well.


That’s where Once Upon A Time Weddings comes in. Once Upon A Time Weddings is a full service bridal boutique located in downtown Strathroy whose mission is to help educate and prepare brides for their big walk down the aisle.


When you first get engaged - you get bombarded with questions and inquiries about when the wedding will be and where it will be. There are some really big decisions to be made as the excitement wears down and the champagne is put away. So grab your fiance and prepare for fun, tears, showers, inappropriate gifts from Grandma and joy as you prepare to start your married life.


The first thing you need to start as a “soon to be Mrs.”, is to sit down with your fiance, your parents, and your fiance’s parents and determine your wedding budget. You can do this in a fun, informal way. It’s a great way for your parents to spend some time with your future in-laws as well. The goal of this get together is to figure out who is contributing what to the wedding and how much you have to spend. Then determine what you have to spend for each category of the wedding. It’s hard to start shopping and picking a venue until you know what you can spend. Then try your best to stick to your budget, but remember to allow for some over spending in some areas.


Once you have a budget set for the big day, you need to start venue shopping. Booking and determining a venue is the one way to solidify your date. Scope out many venues and schedule some meetings with banquet managers once you’ve determined a venue can meet your needs. Once you’ve got your venue booked, you will also have an idea of the formality of your wedding and can begin to think colors, number of guests, and booking other wedding services like photography, DJ, catering, officiant and so on. Start booking these services as soon as you can. It will feel good to get things checked off and the more you can do sooner than later, the more you will feel you’re accomplishing.


At this point, it’s also time to start my favourite part of the wedding planning (but, hey I might be a bit biased). The wedding gown shopping! Start to think about the styles that think you would like - but remember that gowns will look different on your body than they do on the model online. Allow yourself enough time to have lots of options for your big day. Wedding gowns can take up to 8 or 9 months to order in. Don’t take a lot of people with you to your appointment - your mom and one or two other friends is the best bet. You can always have your other bridesmaids come to a wedding gown reveal party after the decision has been made. You might feel like you should include everyone but remember the more people you bring, the more opinions you will have, so bring those whose opinions will actually influence your decision.


For more information about Once Upon A Time Weddings please visit or call us at 519.245.7997. If you’re looking for more tips and tricks about planning your wedding visit our blog at or follow us on face book at