Winston Churchill on Speeches

This past week has been a week focused on creating content for upcoming in person events and videos too. I have been giving a great deal of thought to the topics I want to discus and the length of the talks too. How many topics should I fit in? How long should each be? If I am given a 90 minute time slot, how much should I cover and when is it too much? I came across this quote in my researching this week from Winston Churchill about giving speeches. 

At first I just had to laugh, I never would have thought about it quite like that but then again he has a point right?

To me, there is so much more this could be applied to. Speeches, videos, blog posts, sales pages, emails meetings and even conversations. You always want to appropriately cover your topic and the info that needs to be shared while still keeping it interesting and leaving room for questions - how else will you engage and know what your intended audience needs?